Wednesday, December 1, 2010
Dove Chocolate and Wal-Mart, perpetrating subterfuge?
Wal-Mart sold Dove Chocolate (dark) for $3.00 for an 11 ounce bag. Recently Wal-Mart started selling Dove’s dark chocolate in a new 9.5 ounce bag for $3.48 per bag. The old bag cost 27 cents per ounce, while the new bag cost 37 cents per ounce.
Old bag: $3.00 / 11 oz / 27 cents per ounce
New bag $3.48 / 9.5 oz / 37 cents per ounce *
Dove Chocolate was the one who changed the design of the bag and reduced the amount of chocolate in the bag. How raised the price? Was it Wal-Mart? Was it MARS (who owns Dove Chocolate)? Was it a combination of both?
No matter as a result consumption will be reduced from four pieces to around one or two daily.
Posted by Tony aka: PropagandaBuster at 5:46 PM
Labels: dark chocolate Dove Chocolate Wal-Mart Walmart packaging consumerism buyer beware laissez faire Mars snackfood snack food propagandabuster propaganda buster tony